Why Marketing is Important for a Successful Business

The main objective of any business is profit. If a business is not making the desired profit, amends need to be made immediately. A good profit comes with successful sales. And one of the important factors for a good sales is nothing but marketing. Marketing is of vital importance to a business, and most aspects of t depend on marketing. It is a tool using which you need to inform, attract and convince your customers to buy/shop at your store.

Without marketing, businesses tend to fail or suffer. You might have the best products in the market, at the most competitive prices; if your customers do not know about it, they ain’t going to buy them.

So what exactly is marketing? Simply put, it’s the process of teaching customers why they should choose you, over your competitor. Businesses’ often make the mistake of thinking that marketing is just “one” thing; marketing is everything that your customer encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide.


Here are the top 5 reasons highlighting why marketing is important for your business:

Informing Customers
Sure you know how good the quality and prices of your products are, but do your customers? In order to shop with you, your audience needs to have a solid understanding of the products that you can sell to them. This, would only be made possible through marketing. By raising awareness through marketing, you’ll build a huge audience of potential customers who know who you are, know what you can offer, and know exactly where to find you.

Increasing Sales
When people know your business exists, they’re much more likely to become your customers. Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Marketing helps sales and sales help your business – what more could you ask for?

Brand Value
Your store’s reputation is one big factor that decides whether your business will be successful or not. To increase your brand’s value, you have to actively participate in community programs, have effective communication, and offer quality services and products to support your marketing campaigns.

Engages Customers
Customer engagement is the heart of any successful business, especially for a business such as yours. In addition to the usual pleasantries exchanged in your store, customers want to be engaged outside the store too. Your audience wants to form a relationship with your brand, and marketing can be used to do just that. Using whatever medium you are comfortable with, a marketing campaign allows you to content to your customers, to keep them engaged even beyond store hours.

Boosts growth
Once you have got out word to your customers, who come in and buy your products, which in turn increase sales as well as your store’s brand value, it ultimately results in a growth of your business. While your current customers should always be your main priority, marketing efforts can help you expand to new ones. Timely marketing campaigns can not only engage existing consumers but spread the word to new potential customers too.


With Jd Omni,you don’t need to be an expert at creating marketing campaigns, neither do you need special tools and mediums to reach out to your customers. Our Campaigns module allows you to create and send out personalized campaigns to your customers vis SMS, Email, and App Notification. All you need to do is decide what you want to communicate to your customers, select the most suitable medium, and send out marketing campaigns to all of your customers.

Here are some tips that will help you in deciding which marketing channel would suit you best:

  • SMS: Approximately 90 percent of SMS are read within the first three minutes of delivery. This messaging channel should be used to deliver business-critical information.
  • Email: Email marketing has consistently been one of the most important tools for online marketing. Email should be used when communicating basic information which is not time-sensitive.
  • App Notifications: Push notifications usually offer very high rates of customer engagement and conversion as compared to other methods of promotion. They are far more effective than Emails and SMS marketing campaigns, especially for mobile ordering applications. A survey suggests that customers are more likely to respond to push notifications than emails.

So now that you understand how important marketing is for your store’s growth, get down to business right away. Play around with the Campaigns module and send out campaigns to your customers. Find out what works best for you, and which marketing channel do your customers respond to the most. Only with trial and error will you discover what suits your needs the best.

As always, we are right here to help you out in any way possible. Do let us know if you are facing any issues while using the Campaigns module, or if you feel it is missing some feature that will help you run more successful marketing campaigns.

Page with Comments

Leave a Reply

Your email address will not be published. Required fields are marked *